Know your Sponsor
July 22nd, 2009
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Like understanding your customer, the more you know your sponsor the easier it will be to have effective communications with them.
Work out how much information they require and if necessary have a conversation openly on when they want you to advise them, what they need in reports, how often, etc.
I would always push to lower the threshold a tad, as it’s better to have raised an issue that gets quickly resolved, than hold-back on a critical problem. After all the Sponsor is the ultimate stakeholder and should have the greatest to gain/lose from the outcome of the project.